Image Description

PRESS RELEASE For immediate release 22 April 2011


Design student Josh Liandu’s INSONO creates a unique bridge between people on the move and unsigned music. Commenting on the connection between physical and musical exploration, INSONO explores the way they interact with each other.

“The inspiration that sparked this concept came from a combination of two different insights”, explains Josh. “The first coming from the revelation that technology is a chance to create a soundtrack to your lifestyle, and the second being the unfortunate fact that unsigned artists can’t get their music to the right people.”

Made from highly polished acrylic, INSONO has been designed to be an mp3 player that connects unsigned artists with people exploring different cities. GPS and track tagging is used to give the user 1st hand experience of the city’s musical culture. As the user travels around different areas of the city, music by local artists is played in the artists’ local areas.

To find out more information on a song currently playing, simply press the “Info” button. This sends a text message containing the name of the song and artist, and also where and when said artist is playing next. A link to the artists’ website is also provided, allowing the user to find out even more and share their positive experience with their friends.

Designed to create conversations, INSONO is a physical representation of a digital service; a proof of concept. Josh goes on to explain that, “an all-platform-application would be designed to coincide with a sign up service for unsigned artists in different cities.”

This simple, yet unique, interaction allows unsigned artists to gain exposure in a way that has never been possible before.

A context video and more images of INSONO can be found at


Image DescriptionImage DescriptionImage Description

Notes to editor:

Josh is a digital product designer who makes real working products for real people. He is a passionate, innovation and creative experience designer with a passion for integrated product design. Fusing his industrial design knowledge with his expertise in digital interactions, he is able to create well finished, highly coveted products. Having dedicated himself to pushing boundaries, he strives for excellence in every project he is involved in.

He is also part of unsigned band, Our Future Glory, who played a massive role in inspiring his final year project. Our Future Glory are a young, talented band with a powerful live sound. They promise an entertaining and exciting live show every time, with soaring anthems and high-energy dance rock coming together to create an unforgettable experience. Their debut demo, '[eye] heart', has sold over 700 copies.



About Product Design at the University of Dundee
Product Design at the University of Dundee has established an international reputation across industry, research and teaching. We believe that the evolution of existing and emergence of new technologies has profound implications for products, the people who use them and the cultures in which they are placed. 

Our philosophy is simple. We aim to make products that work. 

Products that work:
socially, through deep understanding of people and society.
technically, through embedding cutting-edge technology into our products.
economically, through working closely with global industries to ensure a market readiness and entrepreneurship at the highest level.

Our teaching informs and is informed by our research studio where we explore how digital technology can change the world – in the digital economy, through connected communities and by industrial sponsorship. Our sponsors include Microsoft Research, NCR, Novalia Ltd., and the Research Councils UK.   

For more information about our research and teaching please contact:

Pete Thomas.
Lecturer: Product Design



Press enquiries:
Josh Liandu